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Complete Curriculum
Captains Practice
Dates: March 28, 29, 30, April 4, 6
In these intense 5 Days we will help you to clarify exactly why you are coaching and define the game where you can help the most players win.
Pre-Season
Date: April 10, 17, 24
We will work through the 7 Keys of Your Winning Season to make sure that you are fully prepared to win your game! And we will continue to refine your Brand Positioning.
Season Starts!
Date: May 1, 2006
Creating an Environment Where the Game Comes to Life: In every athletic arena, there is an overarching goal: To create an environment where the game comes to life! During this introductory call, you will be learning how to carefully craft the 9 Environments so that your big game of building a thriving coaching business comes to life in everything you touch, from your home, to the books you are reading, to the people you spend time with to the thoughts you think and the clothes you wear. With well designed environments, success is not a “sometime” thing…it will become a way of living!
Date: May 8, 2006
The Warm Up: The Power of Relational Networking. In sports, the warm up allows the athletes to slowly prepare themselves for the game while minimizing the risk for injury. The same is true in business. You need some time to “warm up” while reducing the risk of failure. This class will teach you the step by step process for “warming up your business” and creating red hot alliances through the modern approach of relational networking.
Date: May 15, 2006
Going for the Gold: Positioning Yourself as a Thought Leader in Your Community: Who are the thought leaders in your community? The Mayor, the President of the Chamber of Commerce, the CEO of a Fortune 100 Company, the Superintendent of Schools? How would you like to be sitting down with these men and women, having high impact conversations which position you as a true thought leader in your community? In the Your Winning Season system, we call this “Going for the Gold”, because this is one of the biggest wins/highest honors you can achieve as a coach. It is a huge game but one well worth playing, and this class will teach you the strategy for making it happen. This is BIG!
Date: May 22, 2006
Playing Your Position: Leveraging Your Strengths to Win the Coaching Game. Are you a coach who is trying to coach everyone on everything? Do you feel like you are playing every position, running from here and there and getting nowhere? If so, it’s probably time to back up and analyze your strengths, skills and assets so that you can play the position you are designed to play. This class will teach you how to unlock the door to your full potential as both a player and a coach by leveraging your strengths to the nth degree and by outsourcing your weaknesses so that you win the coaching game.
Date: May 29, 2006
The Pre Game Press Conference: Writing High Impact Press Releases. A well-written release can dramatically increase your visibility to the masses and enhance your image in the marketplace. During this class, you will learn a step by step process for getting free publicity for your coaching business by writing high impact press releases.
June 5, 2006
Business BOOSTERS! Are you looking to add fun, interaction and more clients to your coaching business? If so, you are going to love the concept of business boosters. Just as alumnae support college athletics, your business can experience a huge surge of energy by developing strategic partnerships with people in your local community who can fill your pipeline with paying clients and support your business building efforts every step of the way. This call will teach you how to have a successful booster conversation, how to build a booster program and how to build long-term strategic relationships with people who can become walking billboards for your business.
June 12, 2006
The Free Throw: Delivering Dynamic Value: Most basketball coaches will be the first to tell you that games are won at the free throw line. Those extra points can make the biggest difference whether a team wins or loses. Finding out what your customers value and then delivering that value can be the “free throw” in your coaching business and can help you rack up extra points time and time again. This class will teach you the strategies for creating value for your clients and how to implement strategies that will enable your clients to achieve the value they anticipate.
June 19, 2006
A Hole in One: Speaking in Public and Coaching in Public: Every golfer dreams of a hole in one…the time when the first stroke of the golf club sends the ball into the hole. It’s a beautiful thing and so exciting! Speaking and coaching in public can be your “hole in one”, because they almost always result in paying clients. This class will teach you the fine art and science of speaking and coaching in public as a means for wowing the public and for acquiring paying clients for your coaching business.
June 26, 2006
The Slam Dunk: Article Writing: You’ve seen it before…the creative shot slammed close to the basket, and it’s power intimidates the opponent in a matter of seconds. Well…through the power of article writing, you can experience these same effects…in a matter of minutes, you can saturate the internet with a creative shot of content that can wow your target market and take the competition by complete surprise! We’re going to show you how to do it with every tool, every technique and every secret weapon we have in our pocket.
July 3, 2006
Go for the Goal:The Your Winning Season Sales Strategy. With the Your Winning Season Sales Strategy, we’ll show you how to “go for the goal” during a collaborative coaching call by closing the sale effectively and handling objections with confidence and ease.
July 10, 2006
The Huddle: Building a Winning Mastermind Team: We know that it is extremely difficult to achieve your business and marketing goals in isolation. This class will provide you with a robust action plan and the resources needed to build a winning mastermind team…a team that will help you make smart steps in the direction of building a thriving business.
July 17, 2006
The Pit Crew: A Winning Operations Team: For a pit crew, there is nothing more rewarding than helping service a fast car, a car that is capable of winning races in record time. And when that car does win a race, the pit crew shares in the victory. In your coaching business, you will need a pit crew…a team of people who can help administer the day in day operations of your business so that you win more games and win them in record time. This class will provide you with a system for identifying those players you will need on your operations team and how to find the best and the brightest so that your business runs like a well oiled machine.
July 24, 2006
Hitting a Home Run with Expert Interviews: Interviewing subject matter experts (SMEs) is one of the most common and useful methods for establishing relationships with thought leaders in your local and greater community. This class will teach you the four steps to conducting award winning interviews and how to leverage this opportunity to expand your coaching business.
July 31, 2006
The Post Game Press Conference: You as the Expert: Every great athletic competition ends with a press conference or at least a post game interview with the coach and the players. During this class, you will learn how to position yourself as an expert to the media and how to gain media attention by holding a formal interview (meaning you will be interviewed) which you will record and distribute to your local and greater community to enhance your visibility in the marketplace.
August 7, 2006
Scoring a Touchdown with Teleclasses: Teleclasses are a wonderful way to score big points with the public and to establish yourself as an expert in the marketplace. This class will teach you how to use the power of teleclasses to build a thriving coaching business and how to repurpose them to begin building passive income.
August 14, 2006
Splitting the Fairway: Being a Masterful Synthesizer: When a golfer stands on the tee box, ready to drive the ball, it looks simple, right? Yet what many people don’t know is this: Hitting a golf ball is easy, but hitting the ball where you want it to go requires many moving parts and takes a lot of practice. It all starts with proper positioning and the right swing. It includes standing in the right place, gripping the club properly, keeping your head down, keeping the club parallel to the ground and so on. There are many skills which come together in this moment to hit the perfect drive. The goal in hitting a great drive is to split the fairway (meaning the ball heads straight down the middle of the fairway). Being a masterful synthesizer is like hitting a great drive. Your ability to read, watch, listen, decide what information to listen to, what to ignore and how to organize and communicate your thoughts is a skill which is crucial for coaches to develop, and when all of these skills come together, you can make a huge impact in your local and greater community…you can split the fairway! During this class, you will learn from the master synthesizers- Dave Buck and Bea Fields, as they teach you how to become masters of your subjects and create imaginative breakthroughs through the art of synthesizing.
August 21, 2006
Full Court Press: Blasting Your Name and Your Message to the World. You are coming down the home stretch. You are feeling tired, and the pressure is on. You can’t back down just yet…It’s time for a full court press! Full-court press is originally a basketball term. In its literal sense, it refers to a defense in which the team without the ball applies man-to-man pressure to the offensive team the entire length of the court. In figurative terms, it means “a vigorous attack or offensive, strong pressure”. During this week, you will learn the strategy for implementing a “full court press” for your coaching business, an aggressive move to blast your name and your message to the world.
August 28, 2006
The Program: Developing a Dynamic Speaker’s Kit: When fans attend your games (your speaking gigs), you will want to give them something fantastic to read. A professionally designed speaker’s kit can make a big impact on your audience and can give your audience a sneak peek at what’s about to come. This class will teach you everything you need to know about creating a dynamic speaker’s kit and how to use it to generate publicity for your business.
September 4, 2006
Improve Your Stats by Looking Great on the Web and in Print: Are your website and marketing materials improving your statistics or driving people away? Your website and print materials exist to both serve and impress your clients, and they can either make or break your success. This class will provide you with 20 very simple strategies for looking great on the web and in print so that doing business with you is both easy and enjoyable for your clients and prospects.
September 11, 2006
The Big Money Contract: Value Based Coaching: Do you know that the average pro basketball player makes over $2 million annually and most baseball players make over $1.5 million each year? And this is without endorsements!!! Yes…it is true…Professional athletes get paid over the top doing what they love doing most. Why? Because the owners of the teams and the public perceive what they do as very valuable, and they know they will make so much more than their initial investment. During this class, you will learn how to establish your unique value as a coach and convince your clients to pay what you know you are worth by focusing on outcomes and by serving the client’s best interest. Your fees are about to soar, as we show you how to establish your fees based on the value you deliver to improve your clients’ lives, both personally and professionally with a practical “coach to win” approach.
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